Social media is called that for a reason, girl. đ
The algorithms on most platforms reward you for⌠(shock) being SOCIAL! đ
If you havenât heard, reaching out to other people is the best way to grow your following, elevate your platform and get the most out of social media. Itâs all about community, yâall!
Plus, itâs fun. Who doesnât love having a little chat in the comments?
Weâre going to be focusing on Instagram and LinkedIn - two platforms that weâre incredibly familiar with - but you can apply a lot of the lessons you learn here across Facebook, TikTok and more. How about it? đââď¸
First, identify who you want to connect with and why.
Do you want to be a thought leader in your space? Make more connections in your sector? Establish yourself as the go-to for all things *insert job title here*? Are you looking for your next work opportunity?
These questions will help you decide who to follow, who to engage with and HOW to approach people in those comments.
With an algorithm thatâs only *really* rivalled by TikTok, LinkedIn is a great place to get visibility and build an audience.
We all know the famous adage about opinions⌠Everyone has one but we donât need to see them? (Google it if youâre confused.đ )
Well on LinkedIn, itâs an opinion party! đ Get âem out, wave âem around. Find people who agree with you, find people who donât and start chatting!
As long as you keep it respectful, people love the opportunity to talk about their different views when it comes to work, business culture and the like.
Whatever your sector is, there will be communities and creators that have a lot to say about it. Itâs an opportunity to learn, share and network, girlie.
Itâs not just for CEOs bragging about their wealth or freelancers looking for work. Thereâs people just sharing their career journeys, and in 2023 - that looks different for everyone.
We recommend finding a few large creators that you like and commenting on/engaging with their content every day.
It works like this:
When you comment on someoneâs post, it pulls your name into their feed and vice versa. That means that everyone in their network can see you. Visibility to the max, queen! đ
Youâre getting a whole new audience for FREE. And no, itâs not just piggybacking on someoneâs success - they also benefit from the visibility that your audience gets them. Win-win.
Ah, Insta. Where boredom goes to die. With so much content and the opportunity for literally endless scrolling, how do you make sure youâre finding the right people to engage with?
The 'most recent' toggle on the 'explore' page is great. Thanks to recent(ish) updates, it only really works on mobile. Use relevant hashtags to find people in your sector, your ideal customer or just content that you generally want to engage with.
If youâre not seeing results from the past 24-48 hours, open up peopleâs profiles from those hashtags and check out their latest posts to see if theyâre relevant.
The more you reach out, the more people will come to support your content in turn.
Donât forget to make the most out of hashtags on your posts to create the same effect and draw the right people to you!
So that's it! It's all about making time to engage with other people's content in an entirely mutually beneficial way. You look smart, they get a comment, their audience sees you rocking out. Truly the best of both worlds.
Remember âĄď¸ Comments = Content.
You never know who might spot your comment and follow you because you articulated a point well, they agree with you or simply because theyâve realised how much of an icon you are. đ
Try and keep what youâre saying useful or constructive. âWell done!â and âAgree!â wonât get you very far these days.
These are only the basics, but hopefully itâll help you get started.
If this still sounds like a whole lotta too damn much to do for yourself, we can do it for you!
Pretty amazing right! Get in touch. đ
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